Bhai sahab, online paisa kamane ki baat aati hai, toh do naam bar-bar sunne ko milte hain – “AdSense” aur “Affiliate Marketing”. Har naya blogger inhi do raston par bhagna chahta hai.
Par sach poocho toh, dono hi alag-alag tools hain. Jaise aap hammer aur screwdriver dono se nail nahi gada sakte, waise hi aapke content ke liye ek hi strategy hamesha kaam nahi karegi.
Aaj hum heart-to-heart baat karenge. Main nahi bataunga ki “kaunsa best hai”. Balki, main aapko woh sab kuch bataunga jisse aap khud faisla kar sako ki aapke liye kaunsa option better hai. Chaliye, shuru karte hain!
Pehla Sawal: Ye Hai Kya? Seedhe Samajh Mein
Google AdSense: Yeh hai “rent kamane” ka tareeka. Aap apni website ya YouTube channel par kuch space (ads dikhane ke liye) rent par dete ho. Koi visitor aata hai, ad dekhta hai ya uspar click karta hai, toh Google aapko paisa deta hai. Aapka kaam bas traffic laane ka hai. Baaki sab Google sambhalta hai.
- Simple Example: Maan lo aapki “Healthy Recipes” ki website hai. Aapne AdSense lagaya hua hai. Koi visitor aata hai “Oats Smoothie” ki recipe dekhne. Us page par ek car company ya hosting company ka ad dikh raha hoga. Visitor ne use dekha, aapko thoda paisa mil gaya. Usne ad par click kiya, aapko zyada paisa mil gaya.
Affiliate Marketing: Yeh hai “commission khana”. Aap kisi company ke product ka promotion karte ho. Aapka koi visitor aapke diye hue special link se us product ko kharidta hai, toh company aapko commission deti hai. Yahan aap ek salesman ki tarah kaam karte ho.
- Simple Example: Wohi “Healthy Recipes” ki website. Aapne Oats Smoothie banane ke liye jo blender use kiya, usi blender ka Amazon affiliate link article ke beech mein daala hai. Koi padhkar impress hua aur aapke link se woh blender kharid liya. Amazon aapko sale ka 3-5% commission de dega.
Dono Ko Aapas Mein Compare Karne Ka Sacha Chart
Ab dono ko main points par compare karte hain.
Earning Potential: Kitna Kama Sakte Ho?
- AdSense: Yahan earning traffic par nirbhar karti hai. Shuruat mein CPC (Cost-Per-Click) kam hota hai (₹5-₹20). Aapka RPM (Revenue Per 1000 Impressions) ₹100-₹300 ke beech ho sakta hai. Matlab, agar aapke paas 1000 visitors aaye, toh aap lagbhag ₹150-200 kamate ho. Earning slow aur steady hoti hai.
- Affiliate Marketing: Yahan earning sales par nirbhar karti hai. Commission high hota hai. Aap ek ₹10,000 ke blender ki sale se ₹300-500 kama sakte ho. Aap ek mahine mein sirf 4-5 sales karke AdSense se zyada kama sakte ho. Yahan “passive income” ka matlab hai, ek baar accha article likh diya, toh saalon tak sales hote rahenge.
Kaun Jeeta? Agar high-value products bech sakte ho, toh Affiliate Marketing zyada faydemand hai.
Traffic Requirement: Kitni Bhīḍ Chahiye?
- AdSense: Yahan numbers matter karte hain. Jyada traffic = Jyada paisa. Shuruat mein jab traffic kam hota hai, toh earning bahut kam hoti hai, jo discouraging ho sakti hai.
- Affiliate Marketing: Yahan quality of traffic matter karti hai. Aapke paas roz 100 visitors bhi aaye, lekin agar unme se 2-3 aise hain jo aapki suggestion par trust karke product kharidte hain, toh aachi earning ho jati hai. Niche traffic zyada valuable hoti hai.
Kaun Jeeta? Agar aapka traffic kam hai par targeted hai, toh Affiliate Marketing behtar hai.
Risk & Challenges: Kya Ulta Sidha Ho Sakta Hai?
- AdSense:
- Big Risk: Google ke policies bahut strict hain. Aap se koi galti ho gayi (copyright images, fake traffic, wrong content) toh account ban ho sakta hai, paise gayab! Ye sabse bada darr hai.
- Low Control: Aap control nahi kar sakte ki aapki site par kaunse ads dikhenge. Kabhi kabhi betting ya low-quality ads aa jate hain, jo aapki site ki reputation kharab karte hain.
- Affiliate Marketing:
- Big Risk: Aapko khud se sales karni padti hain. Agar aapka content convincing nahi hai, toh koi kharidaari nahi karega. Earning entirely aapke marketing skills par nirbhar hai.
- Link Management: Affiliate links lambe aur bekaar hote hain. Unhe manage karna, track karna, aur update karna ek alag kaam hai.
Kaun Jeeta? Risk lene ka dam hai aur control mein rehna chahte ho, toh Affiliate Marketing. Safe aur hands-off approach chahiye toh AdSense (lekin policies follow karo).
Long-Term Growth: Aage Kya Hota Hai?
- AdSense: Growth linear hoti hai. Traffic badhao, earning badhao. Isme koi extreme growth nahi hoti, bas steady badhti hai.
- Affiliate Marketing: Growth exponential ho sakti hai! Ek accha product review article search results mein top par aa gaya, toh wo aapko saalon tak sales deta rahega. Aap ek hi sale se ₹100 bhi kama sakte ho aur ₹10,000 bhi. Scaling ki possibilities bahut zyada hain.
Kaun Jeeta? Long-term massive passive income chahiye, toh Affiliate Marketing clear winner hai.
Toh Faisla Kaise Karein? Aapke Liye Kaunsa?
Mera personal mantra hai: “Shuruat AdSense se, aur badhava Affiliate se.”
AdSense ko choose karein agar:
- Aap ek naye blogger ho aur aapka focus abhi sirf content aur traffic build karne par hai.
- Aapka niche aisa hai jahan direct sales mushkil hain (e.g., news, general knowledge, entertainment).
- Aap koi risk nahi lena chahte aur ek stable, hands-off income stream chahte hain.
Affiliate Marketing ko choose karein (ya prioritize karein) agar:
- Aapka niche product-based hai (e.g., tech reviews, make money online, beauty products, home appliances).
- Aap audience ka trust jeetna jaante hain aur unhe kuch bech sakte hain.
- Aapko high commissions aur long-term exponential growth chahiye.
Aakhri Baat: Dono Ek Saath Bhi Chal Sakte Hain!
Smart bloggers dono ko mix karte hain. Wo apne blog par AdSense lagate hain taaki hosting aur basic costs nikal sakein. Aur saath hi, articles ke beech mein smartly affiliate links daalte hain for high commissions.
Final baat yeh hai: AdSense ek income stream hai, Affiliate Marketing ek business. Dono ke apne faide hain. Apne niche, audience aur goals ko samjhiye, aur phir woh strategy choose kijiye jo aapke liye sabse zyada sense banta ho.
Kamyabi ka raasta wahi hai jo aapke apna hai. All the best